Role

UX Researcher + Documentation

Tools

Figma, Maya, Unreal Engine, Adobe Photoshop, Adobe Illustrator

Team

Lauren Thompson

David Meyers

et al.

Context

Reimagining augmented reality graphics for Super Bowl LVIII

The Brief

The Brief

“Hey guys! Can you give us some ideas for really cool AR graphics that football fans and newbies would love for Superbowl LVIII?”

The Solution At a Glance

The Solution At a Glance

Highest-profile SCADpro project was a huge success!

Highest-profile SCADpro project to date! Our team of 19 designers from various backgrounds and programs were tasked to develop innovative augmented reality graphics for Super Bowl 58.


Throughout this project, we worked closely with CBS’s broadcasting directors to ensure that these stunning graphics integrated seamlessly with their broadcasting software.


The result? Our project was given special access to SCAD’s 80+ feet XR stage to showcase our graphics as if it were live in the Superbowl. It was a huge success.

This Project is Under NDA

Unfortunately, this project cannot be posted online, but if you send me an email, we can chat about it!

Contact me

Thanks for reading

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